Sheik Rasul - Resume

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About Me

I am a seasoned UX Researcher and UX designer with over 15 years of experience creating impactful visual solutions across brand identities, websites, SaaS products and platforms, Healthcare products and marketing materials. I have designed and scaled SaaS applications for web and mobile, focusing on usability, conversion, and long term product growth. I have collaborated with clients ranging from Fortune 500 companies to startups and entrepreneurs, consistently delivering design that is both strategic and visually compelling. With 9 years of experience in Figma and 8 years in Sketch, I have developed deep expertise in modern SaaS design workflows, prototyping, and cross functional collaboration. These tools allow me to build scalable design systems, create interactive prototypes, and maintain design consistency across complex SaaS ecosystems.

My process begins with understanding the client’s vision, business goals, and users. I believe great SaaS and product design should be both creative and purposeful, visually engaging while solving real user problems. Whether designing intuitive SaaS user experiences, building a new product interface, or refreshing an existing platform, I focus on clarity, efficiency, and scalability. I bring strong technical skill and product thinking to every project, working closely with product managers, developers, and stakeholders to transform ideas into meaningful and usable digital experiences.

Outside of design, I am passionate about superbikes, group travel, and outdoor adventures. Exploring new places and riding scenic routes continues to inspire my creativity, problem solving mindset, and approach to building thoughtful user experiences.

Software Skills

Adobe Photoshop

98%

Sketch

98%

Figma

98%

Adobe Illustrator

70%

Adobe Dreamweaver

85%

MS Powerpoint & Keynote

90%

HTML & CSS 3

95%

Adobe PremierePro & iMovie

80%

Education

Bachelor Degree

2007 to 2010

BE - ECE

Bachelor of Engineering in Electronics and Communications Engineering @ Dhaanish Ahmed Engineering Collage, Anna University, Chennai, Tamil Nadu, India

Diploma Engineering

2005 to 2007

DEEE

Diploma in Electrical and Electronics Engineering @ Aandavar Polytechnic Collage, Gobichettipalayam, Tamil Nadu, India

Higher Secondary

2003 to 2005

Higher Secondary

Higher Secondary and Basic schooling @ Govt. Hr. Sec. School, Pothanur, Namakkal, Tamil Nadu, India

Experience

2025 to Present

Lead UX Designer | Senior Visual Designer

Caremore Health, Cerritos, CA 90703, United States

I worked as a Product Designer for Web and Mobile applications for eight years where I led the UI and UX design for eight major mobile apps with a large and active user base. I was responsible for the entire design process from the initial concept and wireframes to the final polished product, ensuring intuitive and high-performing user experiences from start to finish.

Roles & Responsibilities

UI/UX Design Leadership: Led end-to-end UI/UX design for marketing and product websites, ensuring intuitive navigation and user-centered digital experiences.

Information Architecture & User Journey: Designed clear information hierarchy and user flows to improve storytelling, usability, and overall website engagement.

Conversion-Focused Design: Created high-converting landing pages, CTAs, forms, and trust elements to improve user interaction and conversion rates.

Figma Design & Prototyping: Designed wireframes, prototypes, and high-fidelity UI designs using Figma with components, variants, auto-layout, and design systems.

Design System Development: Built and maintained reusable design components and design systems to ensure visual consistency across products.

WordPress Development: Developed and customized websites using WordPress, including Elementor editor and theme structure.

Visual Design Excellence: Applied strong visual design principles including typography, color systems, spacing, and layout to create clean and engaging user interfaces.

Brand Consistency: Ensured consistent visual identity across digital platforms by following brand guidelines and maintaining design standards.

Agile Workflow Participation: Worked in an Agile environment, actively participating in sprint planning, daily stand-ups, and sprint reviews with cross-functional teams.

Sprint-Based Design Delivery: Delivered design solutions aligned with sprint timelines, ensuring timely collaboration with product and engineering teams.

Design Documentation: Created clear design documentation, UI guidelines, and specifications to support consistent implementation across projects.

Continuous Design Improvement: Analyzed user feedback and product metrics to refine designs and enhance overall user experience.

Front-End Development: Implemented responsive interfaces using HTML, CSS, and JavaScript to ensure smooth user experience across devices.

Accessibility & Performance Optimization: Ensured accessibility standards and performance best practices were followed in design and development.

Healthcare User Experience Design: Designed user-centered interfaces for healthcare platforms, prioritizing usability, accessibility, and patient engagement.

Healthcare Workflow Understanding: Collaborated with stakeholders to understand healthcare workflows and requirements, translating them into intuitive and efficient UX

solutions.

Accessibility & Compliance: Ensured all designs adhere to WCAG accessibility standards and US web accessibility guidelines for inclusive digital experiences.

Patient & Provider-Centric Design: Created interfaces that meet the needs of both patients and healthcare providers, improving task efficiency and reducing errors.

Data-Driven UX Decisions: Used analytics and user behavior data to inform design choices, improving engagement and task completion for healthcare applications.

Interactive Prototyping: Developed interactive prototypes to validate complex healthcare workflows before development, ensuring accurate and efficient user interactions.

Cross-Platform Consistency: Maintained consistent user experience across web platforms, ensuring responsive design, accessibility, and seamless interaction for all users.

Usability Testing & Iteration: Conducted usability testing with healthcare users, analyzed results, and iterated designs to optimize user satisfaction and workflow efficiency.

2017 to 2025

Lead UX Designer

Zoho Corporation Pvt. Ltd., Chennai, Tamil Nadu, India

I have worked as a User Researcher and Product Designer for web and mobile applications for eight+ years, leading the end-to-end UI and UX design and Visual Design of eight major mobile apps with large and active user bases, and ensuring intuitive, high-performing user experiences. I also handled complete project management responsibilities for over 1 year.

Roles & Responsibilities

End-to-End UX Leadership: Led complete UX and design process for web and mobile products, ensuring user needs were addressed from discovery to final delivery.

Mobile Apps. Design: Led end-to-end mobile app design for iOS and Android, delivering intuitive, user-centered experiences aligned with platform guidelines.

User Research Planning: Planned and organized user research activities, including interviews, surveys, usability testing, and field studies.

Full Research Lifecycle Ownership: Managed the entire research process — defining goals, creating study plans, recruiting users, conducting sessions, analyzing results, and sharing insights.

Generative Research Leadership: Conducted early-stage exploratory research to discover new opportunities, unmet user needs, and innovation areas before product development began.

Method Selection & Research Strategy: Chose the right research methods for each product stage, understanding when to use interviews, surveys, usability tests, or behavioral data analysis.

Qualitative & Quantitative Insights: Used both user feedback and data metrics to understand behavior and guide product decisions.

Usability Testing Execution: Conducted moderated and unmoderated usability tests to identify issues and improve user experience.

Research Synthesis & Documentation: Translated research findings into personas, journey maps, user flows, and clear design recommendations.

Insight Communication: Presented research findings clearly to leadership and teams, helping influence product direction and decisions.

UX Metrics & Impact Measurement: Defined success metrics and tracked improvements after product releases to measure design impact.

UX Audits & Evaluation: Performed usability audits and heuristic evaluations to identify gaps and recommend improvements.

Information Architecture & Interaction Design: Designed clear information structures, user flows, and interaction models based on research insights.

High-Fidelity Visual Design: Delivered polished, pixel-perfect UI designs with strong hierarchy, typography, and visual consistency.

Design Systems Management: Built and maintained scalable design systems and reusable components for consistency across products.

Strategic Decision Support: Balanced user needs with business and technical constraints, supporting roadmap and prioritization discussions.

Accessibility & Inclusive Design: Ensured designs followed accessibility standards and supported diverse user groups.

RPA & Automation Experience (UiPath): Collaborated with cross-functional teams to design and support automation workflows using UiPath, improving process efficiency and user experience in enterprise applications.

Figma Design System Management: Built and maintained scalable design systems in Figma with reusable components, variants, and standardized UI guidelines.

UX Strategy & Experience Vision: Defined UX strategy and experience vision, aligning user needs, business goals, and technical constraints to create cohesive digital experiences.

Data-Driven Design Decisions: Analyzed product analytics, user behavior, and performance metrics to inform design improvements and optimize overall user experience.

Interactive Prototyping & Validation: Built interactive prototypes to test workflows and interactions, gathering feedback early to refine and improve design solutions.

Design Tools Expertise: 9 years of hands-on experience using Figma for end-to-end UX design, including wireframes, prototypes, design systems, and developer handoff. Also I have 8 years of experience with Sketch and 15 years of experience with Adobe Creative suite.

Agile Collaboration: Worked effectively in Agile/Scrum environments, delivering research and design outcomes within sprint cycles.

2015 to 2017

Frontend Developer & UI/UX Designer

Owler India Pvt. Ltd., Coimbatore, Tamil Nadu, India

This was my second job, where I was responsible for converting the entire application into a fully responsive design. I also handled the design and development of responsive and interactive email newsletters. In addition, I contributed to both UX and graphic design tasks, ensuring consistent user experience across web and email platforms.

Roles & Responsibilities

SpecSense: Understand product specifications and user psychology

FlowCraft: Translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences and are optimized for a wide range of devices and interfaces.

Creative UX: Find creative ways to solve UX problems.

Design Strategy: Make strategic design & user-experience decisions related to core & new functions and features.

Design approach: Take a user-centered design approach and rapidly test and iterate designs.

Design Facilitation: Facilitate the stakeholder’s product vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products.

Cross-Platform Design: Design and build software applications to function across multiple platforms.

Cross-Platform Testing: Conduct thorough testing of user interfaces in multiple platforms to ensure all designs render correctly and systems function properly.

Usability testing: Conduct concept and usability testing and gather feedback.

Responsive Design: Overall website designed and developed as full fluid responsive.

Responsive Email: The email newsletter designing and developing it to be 100% responsive.

Interactive Email Newsletter: Discovered a novel method for obtaining consumer responses without leaving the inbox.

Dev Collaboration: Work closely with developers to ensure the feasibility and implementation of designs.

Code Efficiency: Build reusable code and libraries for future use.

Trend Tracking: Keep abreast of competitor products and industry trends.

Presentation Design: Presentation materials designs using MS Powerpoint / Keynote and video editing.

Feature Enhancement: Maintain and improve the website by developing new user-facing and mobile-based features.

Design Validation: Validate the technical feasibility of UI/UX designs.

Speed & Scalability: Optimize application for maximum speed and scalability.

Visual Standards: Ensure high-quality graphic standards and brand consistency.

2010 to 2015

UI/UX Designer & Frontend Developer

O Clock Software Pvt. Ltd., Chennai, Tamil Nadu, India

I joined the company as a fresher and was gradually promoted to Senior UI/UX Designer, and later to Team Leader. It's a service-based company where I had the opportunity to work across various domains, contributing to over 500 projects. My experience spans web and mobile app design, logo and corporate identity design, brochures, print media, HTML/CSS, graphic design, and visual design. I was involved in end-to-end design processes across multiple formats and platforms.

Rolls & Responsibilities

User Research: Conduct user research to understand user behaviors, needs, and motivations.

Wireframing & Prototyping: Create wireframes, mockups, and prototypes to visualize design concepts and interactions.

UI/UX Design: Design intuitive and visually appealing user interfaces that align with brand guidelines and usability principles. Develop user flows, personas, and journey maps to optimize user experiences.

Logo Designs: Effective logo design involves a combination of creativity, graphic design skills, and an understanding of the brand's identity and target audience. I have done varies logos to the clients.

Website Designs: In addition to working on nearly all web platforms, including static websites, e-commerce websites, portfolio websites, and open-source platforms like WordPress, Joomla, Megento, and Drupal, etc. He has created numerous innovative website designs for our clients.

Brochure and Corporate identity Designs: I work includes many print media designs, including those for flyers, business cards, brochures, and corporate identities.

Mobile Applications Designs: The majority of my work consists of designing the user interface and user experience for mobile applications. I have designed a variety of mobile applications.

Newsletter Designs: I have created numerous visually striking newsletter designs that have helped to improve both clientele and retention.

Digital Banners Design: I have created a lot of captivating animated and non-animated digital banners for Google Ads and other advertising platforms.

Frontend Development: Implement responsive and interactive user interfaces using HTML, CSS, and JavaScript.

Integration: Integrate UI designs with backend systems and APIs to ensure seamless functionality.

Cross-Browser Compatibility: Ensure compatibility across different browsers and devices through testing and optimization.

Responsive Designs: To make sure the designs fit on all desktop and mobile screen sizes, I have created fully fluid, 100% responsive web designs.

UI Component Library: Develop and maintain UI component libraries or design systems for consistency and scalability.

Collaboration: Collaborate with cross-functional teams including product managers, developers, and stakeholders to iterate on design solutions.

Usability Testing: Conduct usability testing to gather feedback and validate design decisions.

Accessibility: Ensure designs are accessible to users with disabilities and comply with accessibility standards.

UI/UX designs team leader: I’m as team lead and mentor for UI/UX designers, I have offered direction, criticism, and encouragement to help them flourish in their positions and raised the team's overall design standard.

Skills

Web UI/UX Design

A sleek new website is important for any business in this competitive world. I make websites that work fluidly across all platforms, with quick loading times and beautiful designs.

Mobile Apps. UI/UX Design

I am responsible for the overall feel, look, and functionality of mobile apps from the user’s perspective. I also ensure that the app is not only visually appealing but also intuitive, efficient, and enjoyable to use.

Frontend Development

Converting the design as code, Matching 100% match with the developed version of the webiste with design

Logo Design

A unique logo is necessary to make a strong presence of your business. I have a good knowledge on design principles related to color, balance, and symmetry and can create a unique logo as you expect.

Print Media Design

I carefully design a variety of marketing materials for your promotions such as brochures, menus, business cards, flyers, and exhibition materials.

Photography

Instead of using cringe inducing stock photos for your business, I can provide you high quality photographs as iPhone and social media platforms like Instagram have certainly changed our notion of photography recently.

Video Editing

I can transform raw footage into a compelling visual narrative. I ensure to deliver high-quality videos within your deadlines adhering to style guidelines.

Email Newsletter

Proficient in creating full fluid responsive and interactive newsletters that can narrate your brand story visually and keep people engaged.

Portfolio

All
Mobile UI
Web UI
Others

See Full Portfolio

Review

Sheik is my go-to guy for online design work. His banners consistently get my paid ads higher CTR, and greater conversion rates. Is it talent? A learned skill? Either way, his work gets results.

Liane Carmi

Director Of Online Marketing - GoMobile Solutions

He is an extremely knowledgeable individual who creates incredible, eye-catching, and creative designs. incredibly pleased working with this man

Arumugam

CEO, Madras Social

He delivers the designs precisely as we expect and is very comprehensible. In addition to his extremely grounded demeanour, his design abilities are truly remarkable.

Venkatesh L

Director at O Clock Software Pvt. Ltd.

Contact

Sheik Rasul

UI/UX Designer

sheikrasul.ui@gmail.com

+1 209 302 1756